by David Peters
Have you ever wondered where your vacuum hand cups come from?
Sure, you know they're a Wood's Powr-Grip product made in Laurel, Montana. But have you ever pondered what goes into their creation; the design; the magic? In November the nation witnessed the making of a hand held vacuum cup on one of DIY Network's (Do It Yourself) newest television series, "Cool Tools."
Wood's Powr-Grip made the cut and was given an opportunity only a few receive - an appearance on national television.
In February, High Noon Entertainment sent a camera crew to document the creation of Powr-Grip products. While production employees demonstrated their individual jobs, senior staff members explained the manufacturing processes and uses for Wood's Powr-Grip vacuum lifters. Other personnel demonstrated just how helpful our products can be.
The camera crew captured everything from welding to molding and painting; they wanted to see it all and we were proud to show them. At the end of the day, CEO Bryan Wood gave an in-depth interview covering topics such as corporate history, product development, and distribution. The crew left with six hours of tape which was edited down to about four minutes.
DIY's "Cool Tools" premiered Thursday, November 22nd at 8:00 PM eastern time. The Wood's Powr-Grip vacuum lifters appeared in episode 106, which premiered on Thursday, November 29th at 9:30 PM eastern time.
David Peters had more than 30 years experience in sales and marketing. He was the marketing associate for Wood's Powr-Grip Co., Inc., responsible for interactive marketing, tracking, market research and new product introduction.